Arrow Prepare the public website, priority offer, accurate business facts, target market and language, and competitors worth comparing. Arrow then agrees the buyer questions, two AI tools, first changes and required access. Provide only the access needed for those approved tasks, with a named owner for content approval and publication.
Build a concise factual brief
Include the legal or trading name used publicly, genuine service areas, current product or service scope and the source for important claims. Identify pages containing pricing, contact details and evidence. Note previous company names or domains if they could cause confusion.
For the question panel, describe what a buyer is trying to decide. Separate questions about the named business from open recommendations. Existing support questions and sales objections can inform the panel after private customer details are removed.
Agree the delivery and data workflow
Name the website administrator, analytics owner and person responsible for the form or booking path. The proposal should say whether data is connected directly, exported or imported by the team. Confirm the refresh schedule and the minimum information required.
Do not put passwords or sensitive records into public audit forms. Use the agreed access mechanism and document who can approve a change. At handover, the team should understand where content, observations and customer inquiry records are kept.
What to check
- Confirm the business identity, market, language and priority offer.
- Assign one reviewer and the necessary publishing contacts.
- Document access, data sources and approval steps before execution.
A practical example
A service company provides its website, two competitors and an approved list of service areas. Its web provider publishes changes, while its marketing owner approves the question panel and monthly priorities.
Sources and further reading
These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.
Apply this to your website
Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.