Arrow Arrow publishes a planning estimate of three to five weeks for managed GEO setup after required access and information are received. The proposal confirms the schedule and first improvements. Monthly billing starts when the completed setup is accepted. This is an implementation estimate, not a promised timeline for indexing, citations or leads.
Identify the dependencies before choosing a launch date
The starting brief should name the business, market, language, services and competitors. Access may involve a website publisher, analytics owner and person responsible for the contact or booking journey. The exact permissions depend on the approved tasks.
The question list, two tools and first changes should be agreed before execution. An unresolved factual claim or missing publication access can delay useful work even if the technical setup is straightforward.
Define acceptance in observable terms
The published setup includes the first recorded answers, dashboard access, available analytics connections or imports, one checked inquiry path and the agreed launch improvements. Acceptance should refer to those deliverables rather than a score or a predicted number of recommendations.
A change can be published and technically verified before a search engine revisits it. Preserve the implementation date and follow later observations separately, so the report does not confuse completion of your work with independent platform behavior.
What to check
- Confirm when all required access and facts will be available.
- List the setup deliverables and acceptance owner.
- Keep launch milestones separate from AI visibility outcomes.
A practical example
A team approves two page changes but its website provider can only publish the following week. The project plan records that dependency instead of presenting an AI citation date as the launch milestone.
Sources and further reading
These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.
Apply this to your website
Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.