Arrow One improvement is a specific piece of work agreed before execution: a page rewrite, a useful new page using an agreed template, one identified page fix, or a documented request to correct information on another website. The deliverable matters more than the number of small edits.
Define the deliverable before work begins
A rewrite should name the page, the information to clarify and the person who approves it. Arrow’s published scope includes the revised text, one consolidated revision, the published URL and a display check. A new page can take the place of a rewrite when it answers a useful question the site does not cover.
A technical change should identify one page problem and how completion will be checked. A site migration, custom integration or broader development project needs its own scope. A minor wording correction does not become a full page deliverable simply because it was published.
Distinguish completed work from external outcomes
For an external correction, the agreed work is the documented request and one follow-up. The other website controls publication. The report should distinguish a request that was sent from a correction verified on the live page.
Start, Growth and Scale currently include one, two and three monthly improvements respectively. Agree which work fits that allowance before the cycle starts. A completed improvement records delivery; later AI observations show whether the answers changed. One does not establish the other.
What to check
- Name the URL or external listing and the exact correction.
- Agree the deliverable, revision scope and acceptance check.
- Keep sent requests, published changes and observed AI results separate.
A practical example
Illustrative example: a service page omits the geographic limits of the offer. One agreed rewrite adds the accurate service area, includes a consolidated feedback round and is checked after publication. Changing a comma on a second page does not count as another full rewrite.
Sources and further reading
These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.
Apply this to your website
Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.