Arrow Expect dated observations for the agreed questions and tools, competitor comparisons, source URLs where available, completed improvements and the next proposed actions. Arrow’s published managed plans include a private dashboard and monthly summary. Visits and inquiries are included where measurable, and unavailable checks should be identified separately.
Make the observation record understandable
A useful report shows the question, tool, collection method and date alongside the saved answer. Mentions, citations and recommendations need distinct definitions. The denominator should make clear how many checks produced valid answers and how many failed or were unavailable.
Compare equivalent panels and conditions across periods. If a question, market or collection method changed, mark the break rather than presenting an unqualified upward or downward trend. A report is a sample of recorded answers, not a census of all user conversations.
Connect each finding to completed or proposed work
For an improvement, show its scope, publication status and verification. A third-party correction request remains a request until the external page changes and that change is checked. A completed source update and a later citation are separate observations.
End with decisions: which factual gap to resolve, which page needs clarification and what evidence is required before publishing a claim. Keep paid scope and responsibilities visible so the next month can be reviewed against concrete commitments.
What to check
- Inspect successful and unavailable checks with the full question panel.
- Require links to completed work and an accurate publication status.
- Choose the next actions from the evidence rather than a headline score.
A practical example
A report shows a corrected service page, its publication date and unchanged recommendation counts. That is a valid record of completed work even though a visibility increase has not yet been observed.
Sources and further reading
These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.
Apply this to your website
Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.