Arrow Measure visibility
Observe Gemini, ChatGPT and Google AI search with clear definitions and comparable records.
A brand mention, a linked citation and a recommendation answer different questions. Preserve the response and collection conditions before calculating a rate. These guides explain what to capture, how to separate consumer products from APIs and how to relate observations to business activity.
- Freeze a small, relevant question panel.
- Save full responses, source links and observation settings.
- Report separate outcomes, missing coverage and qualified inquiries.
Your reading path
What is the difference between an AI mention, citation and recommendation?
A mention names the business. A citation links to a source. A recommendation proposes the business, product or resource for the user’s need. These outcomes can overlap, but they should be classified separately. Also record whether the answer describes the right entity and whether the cited source supports the claim.
How do you measure whether Gemini recommends your business?
Test relevant questions in a clearly identified Gemini experience, save the complete responses and classify brand mentions, linked sources and explicit recommendations separately. Record the date, language, market and visible settings. Treat Gemini Apps observations and Google Search-grounded Gemini API tests as different datasets.
How do you track citations from ChatGPT Search?
Capture the full ChatGPT Search answer, the question and its linked sources under recorded conditions. Count a citation to your domain separately from a mention of your name or a recommendation to buy from you. Keep non-search conversations, controlled API tests and consumer Search observations in distinct reporting groups.
How do you assess visibility in Google AI Overviews?
Record whether an AI Overview appears for the query, whether your page is linked and whether the answer accurately represents it. Keep these observations separate from general search ranking and from Gemini Apps. Use the Search Console reports available for your property alongside saved query observations, with the scope of each report stated explicitly.
Which AI surfaces should I prioritize?
Choose the surfaces your buyers actually use and document their separate behavior. Consumer ChatGPT, a provider API, Perplexity search and Google's AI experiences are not interchangeable tests. Record surface, model when visible, search mode, language, market and time so a change in setup does not masquerade as progress.
How do I measure visibility when there is no click?
Use a fixed set of questions and save each complete response with its date and setup. Report brand mentions, linked source citations and explicit commercial recommendations separately. Include valid non-mentions; exclude failed requests from the observed-answer denominator while displaying missing coverage. Keep branded identity questions outside non-branded recommendation rates.
How long does it take to see a citation?
There is no universal timeline. Deployment, crawling, indexing, source selection and response generation are separate events. Set a baseline window and a review cadence, record what changed, and report the observations available at each review. Do not convert an implementation schedule into a promised date for recommendations.
Does AI traffic always convert better?
No universal conversion uplift should be assumed. Measure qualified inquiries and confirmed sales in your own analytics or CRM, keep the attribution window explicit, and allow unknown origin. Referral traffic, self-reported discovery and a saved AI recommendation provide different evidence and should not be added into one inflated total.
What does Arrow GEO measure today?
Arrow GEO separates its technical website checklist from observations returned by configured provider APIs. An unavailable provider is unmeasured. A provider API observation is not a consumer search position. Use the product page to check access and limits, and the free audit to define the source improvements and observation scope you need.