The short answer

Capture the full ChatGPT Search answer, the question and its linked sources under recorded conditions. Count a citation to your domain separately from a mention of your name or a recommendation to buy from you. Keep non-search conversations, controlled API tests and consumer Search observations in distinct reporting groups.

Capture enough information to review the result

Keep the exact prompt, full answer, source URLs, language, intended market and relevant session context. A screenshot of a logo alone may not show which question was asked or what the source supported. Preserve a readable response record as well as the image when your collection method permits it.

If a source link redirects, record the visible citation and the final destination. Check the passage before concluding that the assistant accurately represented your page.

Separate search access from observed selection

OpenAI documents different crawler purposes, including search discovery and potential model-training use. Review access for the crawler relevant to your objective. Passing that check does not turn it into a citation result.

Use the observed citation gaps to review your source pages: a missing condition, unsupported claim or outdated product description may be actionable. Compare repeat observations after the change without claiming that every subsequent difference was caused by that edit.

What to check

  1. Record whether Search was used, along with the visible model or product mode and observation date.
  2. Open the cited page and check whether it supports the statement attributed to it.
  3. Report valid observations, non-mentions and collection failures before calculating rates.

A practical example

An answer can cite an Arrow measurement guide while recommending a different product. That is an observed source citation for Arrow, not an Arrow product recommendation. A report should preserve both facts rather than collapsing them into one positive score.

Sources and further reading

These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.

Apply this to your website

Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.