Arrow Buyers can review Arrow’s published implementation material, public source pages and measurement method. The GEO page identifies the France DPE case as evidence of implementation and explicitly separates that from unproven increases in AI recommendations or attributed revenue. Ask for evidence matched to the particular claim you want to evaluate.
Separate delivery evidence from outcome evidence
A published page and a before-and-after capture can establish that work was completed. A saved AI answer can establish what happened in that observation. A customer inquiry or sale requires its own record and attribution context. One category does not automatically prove the next.
For any performance claim, ask for the question panel, dates, collection method, full answers and unsuccessful observations. The conditions should be clear enough to understand what changed and what remains uncertain.
Use the evidence to test fit for your project
An implementation in another industry can demonstrate a workflow without proving the same result for your market. Evaluate whether the page type, information gaps and approval process resemble the work you need. Ask which parts of the method would change.
A sensible purchase can be based on clearly scoped deliverables and inspectable work, even when future recommendation outcomes remain uncertain. Write those deliverables into acceptance criteria instead of relying on a promotional score or an isolated screenshot.
What to check
- Identify whether each exhibit proves implementation, an observation or a business outcome.
- Request the conditions behind numerical claims.
- Match the evidence to the work and audience in your own scope.
A practical example
A buyer inspects a completed service-page project to assess editorial quality, then asks for a separate baseline protocol to evaluate AI recommendations for its own business.
Sources and further reading
- Arrow: GEO scope and measurement
- Arrow: France DPE implementation case
- Arrow: AI citation tracking methodology
These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.
Apply this to your website
Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.