The short answer

Use sources relevant to the claim: an official registry for a regulated status, a partner page for a real partnership, documentation for a product capability or a dated customer study for a measured result. Keep names and scope consistent. A count of mentions or links cannot establish their accuracy or commercial relevance.

Match each claim to the right evidence

A feature claim belongs with current product documentation or a reproducible test. A partnership claim needs an appropriate confirmation. A revenue claim needs actual records, a period and a calculation. One source type should not be stretched into supporting a different conclusion.

Preserve scope when summarizing

Keep material qualifications near the claim. Explain whether a result concerns one test, one customer or a broader dataset. Identify illustrative scenarios so a reader does not mistake them for completed client work.

If evidence cannot be published, explain the authorized verification route without exposing confidential records. A useful public summary can describe scope and method while leaving protected material private.

What to check

  1. Match each important claim to evidence that can actually establish it, such as product documentation or a dated study.
  2. Include the scope, date and limitations of the evidence. Label illustrative examples as examples.
  3. Check that company names, product names and offer details remain consistent across relevant public sources.

A practical example

A partner directory can support a real partnership claim. It cannot establish a revenue increase. A before-and-after result needs its own dataset, measurement window and explanation of what changed.

Sources and further reading

These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.

Apply this to your website

Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.