The short answer

Check the relevant crawler guidance, robots rules, response status and publicly accessible source content for the intended product. Preserve failed or challenged requests as missing evidence. Access by one crawler does not prove access by every AI product, and an accessible page does not guarantee a citation.

Identify the crawler and the source page

OpenAI distinguishes its search and training crawlers; choose the policy relevant to the intended use rather than treating every bot identically. Check key property pages, not just the homepage.

Inspect server responses for authentication, challenge screens and errors. A successful status that serves an access challenge may still fail to expose useful hotel facts.

Respect booking and security boundaries

Keep private guest accounts and staff tools protected. Public guest information can be accessible without opening confidential booking records or disabling general security controls.

If an inspection is blocked by the testing environment rather than the hotel, record that limitation. Do not score the hotel as defective on the basis of an unrelated network policy.

What to check

  1. Choose the exact product and relevant crawler policy.
  2. Inspect the response body as well as the status.
  3. Keep public source access separate from private booking access.

A practical example

A hypothetical audit can read a property description but cannot fetch another page because its own network policy blocks the domain. It reports that page as unassessed, not as an inaccessible hotel website.

Sources and further reading

These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.

Apply this to your website

Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.