The short answer

Use hotel brand assets only from a verified official source or an appropriately authorized asset collection, and make the comparison context clear. A logo identifies a property or brand; it does not establish endorsement, partnership or an Arrow client relationship. When the official asset cannot be verified, a labeled name or initials can serve as a temporary fallback.

Verify the source and the identity

Confirm that an icon belongs to the intended property or portfolio. A site favicon may be a portfolio icon rather than a property-specific wordmark, so label it accurately and avoid treating the two as identical.

Do not fabricate official-looking brand marks to fill gaps. Check any supplied brand usage conditions before publishing downloaded assets.

Maintain a readable fallback

Keep the hotel’s name visible even when an image fails. Provide alternative text where the image carries meaning and avoid duplicating nearby text unnecessarily.

The hotel rankings use verified official property wordmarks or brand logos where available. A labeled initials fallback identifies a property when a verified asset cannot be retrieved; it is not presented as an official hotel logo.

What to check

  1. Verify the official source and correct property identity.
  2. Do not imply endorsement or partnership through layout.
  3. Keep a readable name when the asset is unavailable.

A practical example

An illustrative comparison cannot retrieve a verified property icon. It displays the hotel name and labeled initials rather than using a guessed logo from an unrelated hotel.

Sources and further reading

These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.

Apply this to your website

Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.