Arrow Compare Arrow AI, AthenaHQ and Profound using the same buyer questions, required markets, evidence standards and implementation responsibilities. AthenaHQ and Profound present AI-search marketing products on their official sites; Arrow publishes both platform access and managed GEO scope. This is an evaluation framework from Arrow, not an independent benchmark or a claim that one product wins every use case.
Ask each provider to demonstrate the same evidence
Request the complete response, selected surface, collection method, date and source links for your sample questions. Ask how brand mentions, recommendations and missing checks are classified. Verify whether a feature is available in the specific plan being quoted.
Do not compare a consumer-app observation from one provider with a model API response from another as though the setup were identical. Likewise, ask what each company means by monitoring, optimization and automation rather than assuming those terms imply the same deliverables.
Compare who completes the resulting work
Arrow’s managed plan page specifies agreed setup and monthly improvements alongside scheduled observation rounds. For each vendor, confirm whether the proposal includes software, content recommendations, approved publishing work or a combination. The answer determines what your own team still needs to do.
Use current official proposals for pricing, integrations and usage limits. Record unverified capabilities as questions to resolve during the demo. A useful shortlist reflects your workflow and budget; it should not be built from copied rankings or unsupported claims about competitors.
What to check
- Use one shared brief and question panel for all three vendors.
- Confirm current features and limits in the quoted plan.
- Compare implementation ownership and total cost, not just a dashboard screenshot.
A practical example
A B2B team asks all three providers to analyze the same public buying questions and explain how a source gap becomes a published correction. It scores evidence quality and delivery responsibility separately.
Sources and further reading
- Arrow: managed GEO plans and deliverables
- Arrow GEO: what the platform measures
- AthenaHQ: official product overview
- Profound: official product overview
These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.
Apply this to your website
Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.