Arrow Arrow describes its managed GEO offering for B2B and service businesses that want to improve public source pages and review how AI tools describe their offer. A useful fit includes accurate business information, agreed publishing access and someone who can approve changes. Each managed plan covers one business, one language and one market.
Look for a decision the website can answer better
Good starting problems are concrete: a service page omits important eligibility conditions, the company is confused with another entity, or buyers cannot find a clear explanation of scope. A GEO project can connect those gaps to an agreed question panel and a manageable set of improvements.
The business needs enough knowledge and evidence to answer those questions responsibly. A team that cannot confirm its offer, delivery area or product capabilities should resolve that information first rather than publish a broad answer catalogue.
Check operational fit as well as interest
A dashboard is useful only when someone reviews the findings and decides what to change. Identify the content owner, technical publisher and person who can approve factual claims. Establish whether work happens through the existing site provider or an Arrow-managed publishing surface.
Requirements spanning many languages, markets or custom integrations need separate scoping. A request for guaranteed placement in every AI answer is also a mismatch with the published commitment to improvements and reporting.
What to check
- Identify a commercially relevant source gap you can substantiate.
- Assign approval and publishing owners.
- Confirm that one business, language and market fits the proposed scope.
A practical example
A B2B supplier with clear documentation but confusing service pages can begin with source improvements. A company still deciding what it sells first needs to resolve its offer and positioning.
Sources and further reading
These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.
Apply this to your website
Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.