Arrow Budget the agreed setup, recurring delivery and any separately required tools as distinct items. Confirm the property, language, market, question panel and implementation scope against Arrow’s current pricing pages. A free audit inquiry is not a paid subscription, and a fee should not be presented as buying guaranteed hotel recommendations.
Choose the delivery model first
Platform access and managed implementation are different purchasing decisions. Establish whether the hotel team needs software, agreed website changes, ongoing observation or a combination before comparing prices.
Confirm how property and market coverage are defined. A portfolio of several hotels should not be assumed to fit a single-property scope simply because the properties share a brand.
Tie payment to inspectable deliverables
Request a scope naming the source changes, acceptance checks, reporting evidence and responsibilities. Confirm external subscriptions, hosting and development work rather than treating every service as included.
Use the linked current price and terms pages instead of copying figures into a long-lived hotel plan. The proposal should distinguish implementation work from unguaranteed visibility outcomes.
What to check
- Choose platform access or managed delivery.
- Confirm property, language and market boundaries.
- Budget agreed deliverables without assigning guaranteed booking revenue.
A practical example
An illustrative hotel budgets a one-property pilot and separately asks what it would cost to expand to a second property. It leaves expected booking revenue unspecified until it has a defensible measurement method.
Sources and further reading
- Arrow: managed GEO plans and deliverables
- Arrow: published pricing and engagement terms
- Arrow GEO: what the platform measures
These steps are Arrow AI's implementation guidance. The example is illustrative; it is not a measured customer result. Publication and source access do not guarantee an AI recommendation.
Apply this to your website
Identify the source gaps and decide what to improve with Arrow's free audit. Review what Arrow GEO measures before choosing a reporting scope.